Husband: Darling, I wish you would stop marketing the results of clinical trials for medications that you know have mainly placebo effects with no side effect.
Wife: Dear, you are missing the point. The placebo lets us know that there is still something magical inside of us … something that hasn’t been educated-out, or televisioned-out, or churched-out, or spanked-out. Even when we know exactly how that whole experience is going to play out, it is still fun to play along. Do you know what I mean?
Husband: Wait, are we talking about experimercials?
Genes 2 Brains 2 Mind 2 Me 
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