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Posts Tagged ‘books’

Neal Pollack
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Really enjoyed reading   Stretch – The Unlikely making of a Yoga Dude by Neal Pollack!  He’s so honest and blunt about his extensive journeys through yoga practices, workshops, conventions, that – as a guy and newbie to yoga – it was hard to put the book down.  Over and over again in the book, he skewers the phony “open your heart to the possibilities of the universe” and “feel good” culture of western commercial yoga inc., and finally comes to resonate and find inner-peace in the deeper guidance of Richard Freeman and in-depth analysis of the ancient yoga texts. Drug-use, fart and sexist humor aside, I learned A LOT about yoga!

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Image representing Jeff Jarvis as depicted in ...
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Very much enjoyed Jeff Jarvis’ recent book “What Would Google Do?” on the new, next economy.  There, the old strategy of hoarding information for competitive gain, is supplanted by internet-based demand for openness, spontaneity and honesty among a long tail of interconnected, self-organizing individuals and small communities. Jarvis traverses all facets of the economic landscape and sees how this new ethos is on the rise.  Indeed, a new social-political-economic era seems to be emerging.

I was inspired to focus on the spontaneous, entrepreneurial act of opening up and sharing my personal thoughts and dig deeper into the issues I care about.  Thanks Professor Jarvis!

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Printing press from 1811, photographed in Muni...
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“B-b-book”? you say – as in words printed – on paper?  Yes, its a book, “The Genetics of Cognitive Neuroscience” for which my colleagues and I contributed chapter 5. Despite the 15th century medium, the collection of ideas and expertise assembled by the editors makes the book a great intoduction to this evolving topic.

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Lessons in economics
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Very much enjoyed Professor & Blogger Tyler Cowen’s new book.  He muses on the deep seated joy that people have in self-ordering information and the economic value that comes from facilitating this natural instinct.  As a blogger-in-training, the book has really helped me better understand how a blog might fit into existing value-chains within the world of homo-economicus who, according to Professor Cowen, is using social media to become more entrepreneurial and humane.  Its easy to imagine how folks may try and self-order their genome information in the years to come.  I hope I can help facilitate this by sharing my own enthusiasm and experience as an early adopter.  If you want your assumptions on human behavior to be shaken up in a good way – read this book!

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